Thrissur, April 26, 2017:
Brand Ambassador and Bollywood diva Sonam Kapoor adds sparkle to the event
Kochi, February 28, 2017: Kalyan Jewellers, India’s most trusted and leading jewellery brandbrought 100 couples together in Dubai from across the world at a grand event featuring brand ambassador and style diva Sonam Kapoor. The couples were the lucky winners of a contest organized by Kalyan Jewellers across India and the Middle East to celebrate the spirit of Valentine’s Day. Sonam Kapoor said, “I was delighted to be a part of this wonderful initiative because I had the opportunity to interact with 200 people from different parts of the world who are being brought together by Kalyan Jewellers. As brand ambassadors we rarely get an opportunity to interact with the patrons of the brand. Events like these create lasting memories and experiences for all those who have been a part of it.”
Kalyan Jewellers had launched a special collection to ring in the season of love with a stunning collection of heart-shaped pendants, earrings and chains across India, Kuwait, Qatar and the UAE.
This was complemented with a unique global offerin these countries wherein lucky customers could get an opportunity to meet and greet Sonam Kapoor in Dubai on purchasing from the Valentine’s collection.
T.S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “The thought behind bringing Sonam Kapoor to Dubai was to make our loyal patrons experience the exclusivity and authenticity of Brand Kalyan by engaging with our brand ambassador in real life and not just through a TV or a print advertising campaign. This is the first time that a jewellery brand has embarked on a multi-country initiative to bring customers together and bring a unique experience. The programme was launched with the objective of reinforcing the universal spirit of Valentine’s Day of sharing love with family and loved ones. While the proliferation of digital has brought brands and celebrities closer to customers’ lives, we are taking it one step further by bringing the celebrity and consumer to celebrate together, and elevate the Kalyan brand experience.”