Kochi, June, 2016: Kalyan Jewellers, India’s most trusted and leading jewellery brand has announced the launch of the new series in Anokhi, the uncut diamond jewellery collection. This new ‘Anokhi’ collection showcases the elegance of raw, uncut diamonds in finely crafted pieces of magnificent jewellery. This line is targeted at the new age bride, who chooses her jewellery as an expression of her sense of inner style. Uncut diamonds, set entirely in gold, Anokhi expresses the Indian woman’s effortless balancing of the best of modernity and tradition.
Like the name suggests, this uncut diamond collection is made incomparably unique by the use of contrasting shades like the damask of rubies with the royal blue of sapphires, or the deep green of emeralds. This fashionable line is made to match the wide spectrum of every Indian woman’s wardrobe. The royalty inspired Jodha-Akbar necklace and Jhumka range is made for the bride who wants to shine in ivory. The Chand Balis and Chakri Kangans are perfect to adorn the bride who fancies the chic look. Anokhi also has statement pieces to match the vivacious, contemporary pop-colour inspired bride.
Commenting on the new collection, T.S. Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “The Anokhi collection epitomises today’s woman who embodies style with substance, who has courage in her convictions and wants to carve her own destiny. It is a luxurious experience in uncut diamonds embellished beautifully with rubies, emeralds and other precious stones. Undoubtedly, every piece is a statement in itself. To mark the occasion of the launch of the new series of Ánokhi’, Kalyan Jewellers is offering a free gold coin on every purchase worth Rs 50,000.”
The offer will be valid across Kalyan Jewellers showrooms in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. Sonam Kapoor, the new brand ambassador for Kalyan Jewellers will adorn the new ‘Ánokhi’ collection in the advertising campaign.