Thrissur, September 2016: Kalyan Jewellers, India’s most trusted and leading jewellery brand has launched Kalyan Priority, a first-of-its-kind membership programme in the jewellery industry that provides members with the opportunity to get unbelievable benefits throughout the year including 0% VA*(making charges + wastage) for gold, uncut, precious, Polki and diamond jewellery. The Kalyan Priority membership starts from Rs. 2,000/- enabling customers to save up to Rs. 30,036/- in one year. Members can upgrade by paying an additional Rs. 5,000/- and can save up to Rs. 1,27,638/- annually. Customers don’t have to go through the hassle of making any monthly payments and can plan their purchase in advance and also avail of privileges during special occasions.
T.S.Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “The Kalyan Priority and Kalyan Priority PLUS membership offers a genuine opportunity for customers to extract significant savings on their jewellery purchase throughout the year.
“The Kalyan Priority programme is the outcome of our endeavours to delight customers with innovative means to maximize returns on their jewellery purchase. We expect this programme to become a compelling proposition and set a benchmark in the industry. We estimate Kalyan Priority to contribute up to 20% of our revenues in the medium to long term,” Kalyanaraman added.