Kochi, June 27, 2016: India’s great heritage and craftsmanship comes alive in Kalyan Jewellers’ new line – Tejasvi, the polki jewellery collection. Tejasvi sparkles with the brilliance of uncut diamonds that is at the heart of traditional polki creations.
Conceived by a team of dedicated designers, a single piece of Tejasvi, takes a craftsman two weeks to create. The beauty of every piece lies in its exclusivity, as these handmade beauties can never be replicated in its exact version. The brilliance of uncut polki diamonds in the Tejasvi collection is emphasized through the contrasting use of coloured stones like emeralds, rubies and pearls integrated into these unique designs.
Crafted by traditional Rajasthani artisans, Tejasvi pieces come in a closed setting style, with intricate Meenakari work done on the reverse. The finer this embellished Meenakari, the higher the value of jewellery. Tejasvi polki collection has bracelets and neck pieces that can go well with western outfits, and it also includes ranihaars, maang tikkas and chokers that will offset a traditional bridal look. The Tejasvi polki diamond jewellery range is made in 18 as well as 22 karat gold.
Commenting on the new collection, Ramesh Kalyanraman, Executive Director, Kalyan Jewellers said, “Close attention to the finest detail is what makes Tejasvi unique. Each piece is handmade from start to finish by a single master craftsman. It takes weeks, sometimes even months to make a single piece of jewellery. The artisans slowly breathe life into each exquisite piece of wearable art. This end result is for all to see. Which is why to a jewellery connoisseurs, Tejasvi is more than just jewellery. It is a piece of collectible art.”
The advertisement for this collection stars the new face of Kalyan Jewellers, the graceful and elegant Sonam Kapoor sporting the Tejasvi polki diamond creations. The centerpieces of the Tejasvi collection are the single piece bridal necklace designs available in a range of Rs.30-40 lakhs. The entire range extends from standalone earrings beginning from Rs.30,000/- to complete sets of necklace, bangles, earrings and tikka in a wide range to suit all budgets.