A Guide to Jewellery Purchases this Diwali

Diwali symbolises the spread of light, dispelling evil or positivity and creating stronger bonds instead of negativity. What better way to show your appreciation and love for the people who are your backbone than to gift them gold on this special occasion?

Dhanteras

Dhanteras marks the beginning of Diwali in most parts of India. As per tradition, buying gold on the occasion of Dhanteras is auspicious! Seen as a harbinger of prosperity, investing in gold, either in the form of jewellery or a gold coin, is considered to help multiply one's fortune. The day symbolises annual renewal and cleansing, with families and business owners decorating and cleaning their homes and businesses. We recommend purchasing thick bangles, gemstone-studded pieces or necklaces on this occasion. For men, we recommend the purchase of a gemstone ring, kada or thick chain.

It is also common practice to purchase gold coins on the day of Dhanteras in the form of Ashtalakshmi and Ashtavinayaka coins.

Lakshmi Puja/Kali Puja

The third day of Diwali is called Lakshmi Puja or Kali Puja based on the region and is a colourful celebration of light. For evening festivities, dress up in traditional jewellery featuring motifs of Gods and Goddesses that align perfectly with the occasion, outfit and positivity! We recommend going for classic earrings, bangles, pendants and rings.

Govardhan Puja

The fourth day of Diwali is a celebration of Krishna saving the farmers from incessant rain and floods. It also celebrates the bond between husbands and wives, with husbands gifting wives. Ideal gifts for the occasion include dazzling diamond-studded masterpieces in the form of bracelets, rings and necklaces.

Bhai Dhuj

Bhai Dhuj is Diwali's final day, translating to 'Brother's Day'. It celebrates the brother-sister bond with rituals and festivities, including sisters feeding brothers by hand and receiving gifts. Appreciate and thank your sister for her unwavering support with contemporary pieces of gold jewellery in the form of bracelets, necklaces, pendants and earrings!

Spread joy, happiness and goodness this Diwali by appreciating those around you with gifts that match their style and sense of dressing.