Kalyan Jewellers’ introduces the 4-Level Assurance plan across GCC

UAE, 5th February 2020: Kalyan Jewellers, one of India’s largest and most preferred jewellers, has announced the Middle East launch of their highly successful, 4-Level Assurance initiative*. This one-of-its-kind initiative, reinforces the brand’s commitment towards offering only the very best to its loyalists. In keeping with the legacy of trust associated with the brand, Kalyan Jewellers will even be offering patrons the 4-level Assurance Certificate. Kalyan Jewellers understands the sentiments of their patrons, and is committed to providing Free Lifetime Maintenance of ornaments purchased at any of their 144 showrooms, globally. As a brand known for its fair and transparent business practices, the Product Information section under 4-level Assurance clarifies that customers are charged gold rate only on the net weight or the value of the gold used, after deducting the weight of other materials like Wax/Lac, Black Wax Powder, Thread, Spring, Glass Enamel, Plastic, Silver Foil etc, from the total weight of the product. In addition to this, the 4-Level Assurance Certificate also guarantees and enables the customers Global Exchange and Global Buy-back of jewellery purchased across Kalyan Jewellers stores, globally.

Speaking on this initiative Mr. T S Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “The evolution of Kalyan Jewellers from a single showroom to a global brand was on the foundation of our core value of trust and transparency. Since our inception 27 years ago, Kalyan Jewellers has been able to carve a unique identity for itself as a brand that offers impeccable designs, assured quality, right pricing and unmatched retail experience to all our customers. Little known is the fact that this brand has also pioneered multiple customer-centric initiatives in India like introduction of rate tags, IGI certification for diamonds & other gemstone stone jewellery, all of which have since become industry norms. This 4-Level Assurance Certificate on gold jewellery is another premise to reiterate our commitment towards our patrons.”

“At Kalyan Jewellers, customer satisfaction has always been our top priority. Our aim is to safeguard consumer rights and provide a service-backed customer experience with additional services through this unique initiative. The 4-Level Assurance Plan has received phenomenal response in India, and we are hoping that the consumers in the Middle East will also receive this well and reap its benefits,” he added.

The 4-Level Assurance Certificate is applicable across all Kalyan Jewellers showrooms since January, 2020. Existing customers can walk into any Kalyan Jewellers showroom with their jewellery to have them re-evaluated and 4-level assurance stamped. A similar certification has already been implemented for diamonds and gemstone jewellery. The jewellery brand is also running a media campaign about this 4-level assurance certification. Kalyan Jewellers offers a wide array of traditional and contemporary jewellery designs in gold, diamonds and gemstones catering to the distinct needs of every customer.